Makeda, a thriving beauty business renowned for its exceptional services and dedication to beauty, approached our team at Moov Agency, where I previously worked, for a website revamp.
Seeking to enhance their online presence, Makeda desired a captivating website that would reflect the essence of beauty drawn from nature while providing an intuitive user experience.
Collaborating closely with the Makeda team, we embarked on redesigning their website to capture the elegance, sophistication, and modernity that the brand represents.
- Client: Makeda
- Industry: Beauty and Personal Care
- Services: Beauty Services(Eyelash Extensions, Brow Shaping, and Semi-Permanent Makeup) & Training Sessions
- Year: 2021
- Visit Makeda's Website
The Process
Defining the Purpose and Objectives
The website’s purpose is to increase brand awareness, reflect the brand essence, provide an online store for product sales, and offer an information and booking system for services and training sessions. Our goal was to achieve these objectives by enhancing brand visibility, showcasing the brand identity, enabling seamless online shopping, and streamlining information and booking processes.
The Graphic Style
Elegance, Nature-Inspired, Modern, and Luxury were the words that set the mood for the designing journey to begin. The graphic style embraced a modern and minimalist approach:
- Incorporating soft and bold color palette that reflected the beauty found in nature.
- Clean lines and refined typography were used to convey a sense of sophistication and professionalism.
- Subtle organic textures were integrated to evoke a connection with the natural world.
- The balance of simplicity and visual impact created a visually captivating experience that complemented the brand’s dedication to beauty and allure.
Defining the Structure
- Homepage serving as the entry point, capturing attention and guiding visitors to explore the brand.
- About Page providing detailed information about the brand, its history, mission, and values.
- Services offering a comprehensive overview of the beauty services provided by the brand.
- Testimonials providing social proof and building trust with potential customers.
- Training Sessions aiming to attract and inform individuals interested in advancing their beauty career, encouraging them to enroll in the brand’s training programs.
- Shop as a destination for customers to explore and purchase the brand’s beauty products.
- Contact Page providing a direct and accessible means for visitors to reach out to the brand with inquiries, questions, or any other communication needs.
Revitalizing the Website
WordPress and WooCommerce were chosen to provide the client with seamless content management capabilities, while Salonized was integrated into the website as a solution for managing appointments, client administration, and accounting.
Based on this, the following milestones were established and successfully accomplished:
- Defining the theme structure, including custom post types, taxonomies, and pages.
- Developing and customizing templates for these entities.
- Customizing WooCommerce templates to align with the desired design and functionality.
- Implementing additional custom functionalities to meet specific requirements.
